Last September, Kenneth Cole brought on a new President of their company, Jed Berger as part of their upcoming 40th anniversary.
Berger was employed previously at Foot Locker Inc for 10 years as Chief Marketing Officer. Kenneth Cole’s reaction about bringing Berger onboard was blissful and exciting. Cole reported to FN that “We are always continuing to evolve and transform as a brand and a business. As we enter into our 40th anniversary year, I am excited to have Jed be a part of this new chapter at Kenneth Cole. With a focus on being an agile, relevant and purpose infused business, I am confident that Jed will make a big impact.”
Berger was equally as excited about working hand in hand with Cole as well. He stated that the company is iconic and authentic, and he looks forward to bringing the past 40 years of business into the next 40 as President of the company. Berger is confident of the tremendous growth ahead by keeping a strong heritage with incredible momentum that is true to the brand.
In the Summer of 2021, Cole established licensing relationships with Eastman Group and Vida shoes. Starting with the Spring ’22 season, Eastman was responsible for the men’s development, sourcing, sales and production of the New York, Reaction and Unlisted labels. Vida has the same responsibilities within the women’s division with an addition to taking on Gentle Souls for both genders.
By: Nikara Johns, November 10, 2022View Source