I Feel DKNY
As part of DKNY’s new fall campaign, they are launching a “Today I Feel” movement. The campaign is designed to capture ideologies of the modern New Yorker from their perspectives and experiences. With photography and styling by Sam Rocks and Edward Bowleg, the ads feature Quannah Chasinghorse, model and climate champion; Miles Chamley-Watson, Olympic fencer; Julia Cumming, singer-songwriter and activist, and singer-songwriter Yendry.
‘For example, Chasinghorse says, “Today I Feel Mischievous,” Yendry says, “Today I Feel Grateful,” while Cumming says, “Today I Feel Electric.”’ All models are appearing in classic DKNY attire with checked suiting, athleisure sets, fresh tailoring, vegan leather and statement outwear.
For World Mental Health Day, DKNY has partnered with the National Alliance on Mental Illnesses to create customizable sweatshirts with their campaign line “Today I feel”. This would “prompt consumers, celebrities and advocates of the cause to celebrate their feelings and inspire self-expression”.
Lisa Lockwood, WWD, August 22, 2022
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